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Swimming
Pool Care Video - Pool Professionals
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Home Builders
Benefit from Pool Care Video and Help New Pool Owners
Home builders
include a swimming pool in the new home package. Home builders
are including the video with each new pool they build or
requiring their pool builder to include it. This practice
has not only proven to cut costly callbacks for the builders,
but has also created a more satisfied customer. Whats the
number one response we get from builders that include the
Pool Care Video? Simply, "Our
customers love the video" !
There is no doubt
customers love learning from a video and can retain more
of the information!
The customers new
pool is not only an investment, it is usually covered by
the builder under a warranty, teaching the customer how
to properly care for their new swimming pool is a must.
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| Home
Builders that include swimming pool packages |
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Top Reasons Builders are including Tips from the Pro's Pool Care with
each new Pool
| Proven
to reduce both the warranty department and pool
builders unnecessary callbacks up to 95% when
included with each new pool. Builders
agree that callbacks are lack of customer knowledge.
The video answers the most common questions,
even giving them steps to perform BEFORE calling
the builder.
Increases
credibility and trust in your company. This
top quality video has been technically approved
by the leaders in the industry and has a
proven track record. The video is now being
recognized as the #1 source for pool instruction
by the swimming pool industry, as well as
# 1 choice for health departments.
Provides
a consistent message that takes much of the
confusion out of pool care. Consumers
number one complaint is when asking 10 different
pool professional the same question, they
often get different answers. It's not that
the information is wrong, the problem is
the pool professional is trying to put technical
information in laymen's terms they can understand.
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Reduces
liability by properly teaching
your customers key items such as safety, chemical
usage, application and storage. Builders are
even adding a section to their contracts stating
the video will be included with the pool and
is required viewing by the customer. New Viewer
Validation Forms are also available so builders
can have customers actually sign a form stating
they have viewed the video.
Helps
to create more satisfied customers. The
pool owners now have an invaluable tool to
help protect their investment while giving
them more confidence in owning a pool. The
customers love the fact that they can relate
back to the video whenever necessary.
Video
is easier to learn from than verbal or written
instructions with higher retention level. This
is further backed by Purdue University research,
showing that only 18% of verbal instruction
is retained by the average person, but when
adding visual, it jumps dramatically to over
80%. Remember a picture is worth a thousand
words, wouldn't you rather learn from a video
than a manual or verbal instructions?
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Hannah-Bartoletta
Homes - One of Tampa Bay's most Prestigious Builders
"We
have been including the video with each of our new
pool packages for over 3 years and we are very
impressed with the results.
The video
is very informative, covering all the important
aspects of pool care in a unique, easy to understand
format. Our customers love
it because learning from the video is much easier
than verbal or written instructions and they appreciate
the fact that it's completely non-commercialized.
Also providing them with this constant source of
reference they feel a lot more confident in caring
for their new pool.
It has been
very successful in reducing our warranty department's
callbacks. We use the video in all phases of training,
from the pool builder, to the warranty department,
to the consumer. When working with our customers
the same consistent information is very important. Its
an excellent video and completes our pool packages
100%! " Mike
Bartoletta, President - Hanna Bartoletta Homes
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Central Florida's largest Pool Builder serves over 30 Home Builders |
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Mid-Florida
Pools
"Builders
Praise Video for Eliminating Callbacks"
Rick
of Mid-Florida Pools, gives video to new pool
owner during start up instruction. (The video
is now standard equipment for major home builders
and Pool Professionals).
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| The "Tips
from the Pros -Pool Care" video has been
part of our standard pool equipment for over 4 1/2
years and its proven to be an excellent source of
information for our customers.
Since
including this video in each new pool package, we
have virtually eliminated all our unnecessary callbacks
and we're thrilled with the results. We
have 110 employees so the
less time spent answering the same questions over
and over saves us a lot of time and money. When
we build pools we build a lot in one development
- we may have 5 on every street. "Those neighbors
talk, so if we have one serviceman who says this
and another who says that, neither one is incorrect
but it's not the same.
The video
delivers a consistent message that everyone can identify
with - the warranty department, pool builder and the
consumer.
Our
customers love the fact they can refer back to
the video whenever necessary. It definitely takes
a lot of the confusion out for pool care for the
new pool owner.
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Lack
of Customer Knowledge Costs Builders
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(Markert Pools is a full service builder with a Retail Store, Service
Company and Custom Pool Building Dept.)
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Markert Pools - U.S. Homes
Fred
Markert of Markert pools, who builds hundreds of
pools per season - primarily for U.S. Home Corporation,
insists, "This tape has been enormously successful
in cutting down our customer callbacks. We're including
one with every pool that we build."
Include
with each new pool package...
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| Ironically,
the life of a swimming pool and its equipment depends
largely on the care given by the consumer rather than
the builder's expertise in installing it. Pool professionals
nationwide complain that they are frequently called
up to correct problems caused by customer error- improper
balance, etc.
Since
a satisfied customer is the best form of advertising,
builders will even resurface a new plaster pool,
(that was stained due to the customer's costly
mistakes) or replace equipment to retain their
reputation in the marketplace.Increasing numbers
of successful builders across the nation are including "Tips
from the Pros- Pool Care in their new swimming
pool packages.
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CASE
PRICING AVAILABLE TO POOL PROFESSIONALS & HOME BUILDERS
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"Tips from the Pros"- Pool
Care Video is the most complete and in-depth video I
have seen in my 7 years of pool service".
Noel Arriaga - Chief Engineer |
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"I didn't realize the value of this tape- until
I popped it in my DVD player for the first time"This tape
is very high quality, I'm one satisfied customer!"
James E. Norris - Home Pool Owner |
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| "Tips from the Pros is GREAT!" Our
home owners have needed this kind of inside information for a long time." Carole Deklerow,
Exec V.P - U.S. Home Corporation, Tampa Florida |
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| "Our local health department uses the same video for training their
in-house staff and introduced it to us. Its easy to understand format is
invaluable." Bob Henson, Chief Engineer, Great Smokies Hilton |
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