|
|
Swimming
Pool Care Video - Pool Professionals
|
"Tips
from the Pros" - Pool Care Video, designed
to help the pool professionals as well as pool owners.
 Swimming
pool builders and home builders are including the video with
each new
pool they build. This practice has not only proven to cut
costly callbacks for the pool professional, but has also
created a more satisfied customer and helps solidify the
builder's high quality image.
There is no doubt
customers love learning from a video and can retain more
of the information!
The customers new
pool is not only an investment, it is usually covered by
the builder under a warranty, teaching the customer how
to properly care for their new swimming pool is a must.
|
| Swimming
Pool Builders, Retailers & Service Co's. |
|
Top Reasons Pool Builders are including Tips from the Pro's Pool Care
with each new Pool
| Proven
to reduce both the warranty department and pool
builders unnecessary callbacks up to 95% when
included with each new pool. Builders
agree that callbacks are lack of customer knowledge.
The video answers the most common questions,
even giving them steps to perform BEFORE calling
the builder.
Increases
credibility and trust in your company. This
top quality video has been technically approved
by the leaders in the industry and has a
proven track record. The video is now being
recognized as the #1 source for pool instruction
by the swimming pool industry, as well as
# 1 choice for health departments.
Provides
a consistent message that takes much of the
confusion out of pool care. Consumers
number one complaint is when asking 10 different
pool professional the same question, they
often get different answers. It's not that
the information is wrong, the problem is
the pool professional is trying to put technical
information in laymen's terms they can understand.
Excellent
for training seminars and schools your customers. The
video is used in seminars by pool stores
to better educate the pool owner on how to
properly care for their pool. Many pool stores
run the video on an in store VCR / TV combo
so customers can see parts of the video while
shopping.
|
|
Reduces
liability by properly teaching
your customers key items such as safety, chemical
usage, application and storage. Builders are
even adding a section to their contracts stating
the video will be included with the pool and
is required viewing by the customer. New Viewer
Validation Forms are also available so builders
can have customers actually sign a form stating
they have viewed the video.
Helps
to create more satisfied customers. The
pool owners now have an invaluable tool to
help protect their investment while giving
them more confidence in owning a pool. The
customers love the fact that they can relate
back to the video whenever necessary.
Video
is easier to learn from than verbal or written
instructions with higher retention level. This
is further backed by Purdue University research,
showing that only 18% of verbal instruction
is retained by the average person, but when
adding visual, it jumps dramatically to over
80%. Remember a picture is worth a thousand
words, wouldn't you rather learn from a video
than a manual or verbal instructions?
Train
your employees and service personnel. The
video is an excellent training tool for your
staff. Most companies have their employees
view the video often during training. You
will be amazed at the time and cost savings
in training new employees.
|
|
| Articles
Featuring the success of using the "Tips
from the Pros" - Pool Care Video. |
"Builders
Praise Video for Eliminating Callbacks"
|
|
| The "Tips
from the Pros -Pool Care" video has
been part of our standard pool equipment for
over 4 1/2 years and its proven to be an excellent
source of information for our customers.
Since including
this video in each new pool package, we
have virtually eliminated all our unnecessary
callbacks and we're thrilled with the results. We
have 110 employees so the
less time spent answering the same questions
over and over saves us a lot of time and
money. When we build pools we build a lot
in one development - we may have 5 on every
street. "Those neighbors talk, so
if we have one serviceman who says this
and another who says that, neither one
is incorrect but it's not the same.
The
video delivers a consistent message that
everyone can identify with - the warranty
department, pool builder and the consumer.
Our
customers love the fact they can refer back
to the video whenever necessary. It definitely
takes a lot of the confusion out for pool
care for the new pool owner.
|
Mid-Florida
Pools
Central
Florida's largest Pool Builder serving
over 30 Home Builders
Rick
of Mid-Florida Pools, gives video to new
pool owner during start up instruction. (The
video is now standard equipment for major
home builders and Pool Professionals).
|
Lack
of Customer Knowledge Costs Builder
| Ironically,
the life of a swimming pool and its equipment
depends largely on the care given by the consumer
rather than the builder's expertise in installing
it. Pool professionals nationwide complain that
they are frequently called up to correct problems
caused by customer error- improper balance, etc.
Since
a satisfied customer is the best form of
advertising, builders will even resurface
a new plaster pool, (that was stained due
to the customer's costly mistakes) or replace
equipment to retain their reputation in the
marketplace.
Include
with each new pool package...
Increasing
numbers of successful builders across the
nation are including "Tips from the
Pros- Pool Care in their new swimming pool
packages.
|
Markert
Pools - U.S. Homes
Fred
Markert of Markert pools, who builds hundreds
of pools per season - primarily for U.S.
Home Corporation, insists, "This tape
has been enormously successful in cutting
down our customer callbacks. We're including
one with every pool that we build."
(Markert
Pools is a full service builder with a Retail
Store, Service Company and Custom Pool Building
Dept.)
|
|
| |
|
|
CASE
PRICING AVAILABLE TO POOL PROFESSIONALS
Contact us for Details
sales@Imagiforce.com or 800-771-9383
|
|
|
 |
 |
 |
"Tips from the Pros"- Pool
Care Video is the most complete and in-depth video I
have seen in my 7 years of pool service".
Noel Arriaga - Chief Engineer |
|
"I didn't realize the value of this tape- until
I popped it in my DVD player for the first time"This tape
is very high quality, I'm one satisfied customer!"
James E. Norris - Home Pool Owner |
|
| "Tips from the Pros is GREAT!" Our
home owners have needed this kind of inside information for a long time." Carole Deklerow,
Exec V.P - U.S. Home Corporation, Tampa Florida |
|
| "Our local health department uses the same video for training their
in-house staff and introduced it to us. Its easy to understand format is
invaluable." Bob Henson, Chief Engineer, Great Smokies Hilton |
|
 |
|
